Wednesday, 28 March 2012

Tate & Lyle makes a splash with new drinks website | New Food ...

Publication date: 27 March 2012
Author:?Tate & Lyle

Tagged with: Tate & Lyle

Tate & Lyle, the global ingredients and food solutions provider, has announced the launch of www.yourdrinksolutions.com, a dedicated site for beverage manufacturers.

With the launch of www.yourdrinksolutions.com, the drinks industry now has a one-stop shop for innovation. Beverage manufacturers around the world can dip into a world of solutions, ideas and ingredients for their products ? all developed with consumer trends and manufacturing costs in mind. The website is the brainchild of the food and drink experts of Tate & Lyle. Reflecting the way they work with customers in person, they?ve packed it with features and tools that help manufacturers do what they do best ? develop great-tasting drinks with benefits for differing consumer needs.

Exciting possibilities

Carbonated soft drinks with a health-plus profile? fibre in a drink that looks, tastes and feels delicious?low-calorie chocolate drinks with a rich, full-bodied appeal? juices with scrumptious extra ?fruitiness?? Tate & Lyle shows through case studies, consumer insights and examples of prototypes chosen among a global database of hundreds of beverage recipes, that it?s all possible.

Designed for success

With its focus firmly on the customer, this website isn?t just a showcase for clever ingredients and formulation work. ?What we deliver to customers is so much more than great ingredients. It?s a more competitive position, a faster route to market, a more successful result. We call it the Tate & Lyle advantage, and it?s what this website is all about.? says Caroline Sanders, Global Marketing & Communications Director, Tate & Lyle Speciality Food Ingredients.

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Source: http://www.newfoodmagazine.com/7263/news/tate-lyle-makes-a-splash-with-new-drinks-website/?utm_source=rss&utm_medium=rss&utm_campaign=tate-lyle-makes-a-splash-with-new-drinks-website

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