Pay Per Click Advertising | Marvin Bennie

Pay Per Click Advertising

• Posted on March 13, 2013
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Pay Per Click Advertising

PPC is a primary way of advertising online that is used on a wide range of websites, as well as search engines, where the advertiser only pays if a web user clicks on their ad.PPC also knows as search engine marketing.

A PPC campaign lets you determine exactly who visited your website. It can fetch instant results and traffic for you websites. You will get paid for clicks to your site; if anyone clicks on a search engine result, link, or banner and lands on your website but does not take any action then it is called an impression.

PPC advertising is based on keyword selection. Search engine marketing services work in a way by associating your ad with a keyword or phrase relevant to your product or service. Whenever that keyword is used in a search your PPC advertisement will be shown on the search results page. And you will get paid on a condition when the visitors will not only see your link but actually clicks on it. The cost charged for each click depends on popularity of the keyword.

How PPC Advertising can help you in Online Business?

A pay per click advertising program enables you to buy a better position on search engine results pages that are most relevant for your customers. After purchasing PPC advertising on search engines, your website will get instant promotion in front of your target audience much faster than with search engine optimization (SEO). On the other hand, pay per click marketing costs can add up quickly, and most professional agree that it?s best to have an online marketing plan that incorporate a balance of PPC advertising and SEO.

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Source: http://marvinbennie.com/pay-per-click-advertising/

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